Investment decisions relied on proxies.
Clicks and applications could be reported, but source of hire could not be traced back to spend across the existing systems.
One career · two views
Explore the work by focus.
Client Delivery · Talent Technology · Recruitment Systems
Client delivery &
Client delivery &
talent technology leader.
Enterprise technical initiatives translated from business requirements through cross-functional delivery—across ATS/CRM systems, XML job feeds, measurement, and post-launch governance.
13+ yrs
Complex recruitment marketing and employer brand programs
70K
Rows unified into spend-to-hire reporting
1,000s
Requisitions governed through ATS XML feed logic
7+
Direct reports plus matrixed delivery teams
Case study 01 · Enterprise attribution build
Six technical layers.
Six technical layers.
Five owner groups.
One source-attributed hire.
Approximately 70,000 rows of requisition-level reporting stopped at the click. The work connected media, requisition distribution, career-site behavior, ATS source capture, analytics, and hiring outcomes across an enterprise talent technology stack.
Build the case and move the work.
As Senior Client Consultant, Candice defined the measurement requirements, earned prioritization, sequenced delivery, and led the reporting cadence.
Direction without overstating execution.
Client and specialist teams implemented within their systems. Candice directed the architecture, definitions, validation standard, and governance from the agency side.
Requisition-to-hire data flow
01
System of recordKenexa BrassRing → Workday02
Requisition distributionMaster XML feed · req-level UTMs03
ActivationSearch · sponsored jobs · programmatic · social04
Candidate surfacePhenom career site · Paradox apply05
CaptureGTM · conversion pixels · session persistence06
Data and reportingSnowflake · Tableau · Power BIMedia spend → requisition → visit → pixel-defined application → source-attributed hire
Definitions and dependencies were established first.
Apply stages, source parameters, owners, and validation criteria were aligned before release. Client web, IT, and security approval for tag deployment became the build’s longest lead-time dependency.
Tested before trusted.
Pixel-defined applications were reconciled to ATS records, requisition-level parameters were traced end to end, and the separate Paradox conversational-apply path was validated independently.
Built to inform decisions after launch.
A documented UTM standard, automated dashboards, weekly working sessions, monthly summaries, and QBRs kept the system active in optimization and annual planning.
Full-funnel visibility went live in spring 2023. The complete case documents system ownership, technical sequencing, definitions, validation, and post-launch governance.
View full attribution build
Case study 02 · ATS XML feed governance
The project was technical.
The project was technical.
The value was operational.
The immediate problem was inaccurate job sponsorship. The broader issue was a lack of reliable rules and ownership. Candice traced the failure, translated business intent into feed logic, and created a structure the internal and vendor teams could govern at scale.
Identify the failure
Audited sponsored-job output against approved hiring priorities and isolated vendor-built queries that were selecting ineligible requisitions.
Rebuild the logic
Wrote eligibility rules across job class, division, store number, and other feed attributes, then validated the outputs against live requisition data.
Establish control
Aligned client and vendor teams on validation, exception handling, and ongoing governance—improving distribution accuracy and preventing spend from drifting back to ineligible roles.
About
Technical fluency.
Technical fluency.
Client-level judgment.
Candice Thompson has spent 13+ years guiding complex recruitment marketing and employer brand programs for enterprise organizations. That work increasingly required client delivery and technical coordination across career sites, ATS/CRM systems, XML job feeds, analytics, media, creative, and third-party partners.
At Shaker Recruitment Marketing, she served as the primary client-facing strategy lead for Fortune 50/500 accounts, managed a $16.3M annual portfolio, and led seven direct reports plus matrixed teams. She translates business needs into project scope, technical requirements, delivery plans, and coordinated cross-functional workstreams.
Her role in technical delivery is to define the business case, establish requirements, clarify ownership, manage sequencing and dependencies, and lead work through validation and governance. Specialist teams execute configuration within their systems; Candice keeps the cross-system outcome intact.
Technical ecosystem
- Workday, Phenom, Paradox, iCIMS, Kenexa BrassRing, and SAP SuccessFactors
- XML job feeds, query logic, GA4, Google Tag Manager, Power BI, and Tableau
- Requirements documentation, delivery cadence, status reporting, and issue tracking
- ATS/CRM data flows, conversion tracking, UTM governance, and full-funnel attribution
Phone(470) 382-2356
LinkedInlinkedin.com/in/thompsoncandice
ScheduleBook a conversation
RésuméDownload PDF
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