Investment decisions relied on proxies.
Clicks and applications could be reported, but source of hire could not be traced back to spend across the existing systems.
One career · two views
Explore the work by focus.
Client Delivery · Talent Technology · Recruitment Systems
Client delivery &
Client delivery &
talent technology leader.
Enterprise technical initiatives translated from business requirements through cross-functional delivery—across ATS/CRM systems, XML job feeds, measurement, and post-launch governance.
13+ yrs
Complex recruitment marketing and employer brand programs
70K
Rows unified into spend-to-hire reporting
1,000s
Requisitions governed through ATS XML feed logic
7+
Direct reports plus matrixed delivery teams
Case study 01 · Lowe’s enterprise attribution build
Six technical layers.
Six technical layers.
Five owner groups.
One source-attributed hire.
Approximately 70,000 Lowe’s weekly reporting rows across 25 fields stopped at clicks and applications. The work connected media, requisition distribution, career-site behavior, ATS source capture, analytics, and hiring outcomes across an enterprise talent technology stack.
Build the case and move the work.
Beginning as Client Consultant and continuing through her promotion to Senior Client Consultant, Candice defined the measurement requirements, secured prioritization, sequenced cross-functional delivery, and led the reporting cadence through go-live.
Direction without overstating execution.
Client and specialist teams implemented within their systems. Candice directed the architecture, definitions, validation standard, and governance from the agency side.
Requisition-to-hire data flow
01
System of recordKenexa BrassRing → Workday02
Requisition distributionMaster XML feed · req-level UTMs03
ActivationSearch · sponsored jobs · programmatic · social04
Candidate surfacePhenom career site · Paradox apply05
CaptureGTM · conversion pixels · session persistence06
Data and reportingSnowflake · Tableau · Power BIMedia spend → requisition → visit → pixel-defined application → source-attributed hire
Definitions and dependencies were established first.
Apply stages, source parameters, owners, and validation criteria were aligned before release. Client web, IT, and security approval for tag deployment became the build’s longest lead-time dependency.
Tested before trusted.
Pixel-defined applications were reconciled to ATS records, requisition-level parameters were traced end to end, and the separate Paradox conversational-apply path was validated independently.
Built to inform decisions after launch.
A documented UTM standard, automated dashboards, weekly working sessions, monthly summaries, and QBRs kept the system active in optimization and annual planning.
Full-funnel visibility went live after cross-functional implementation. The complete case documents system ownership, technical sequencing, definitions, validation, and post-launch governance.
View full attribution buildEvidence basis: Lowe’s weekly client reporting and internal project documentation. This prior agency work was completed while Candice was employed by Shaker Recruitment Marketing. Client and specialist teams implemented within their systems; Candice led the business case, requirements, cross-system definitions, delivery coordination, validation, and governance. Confidential source files are not published.
Case study 02 · Tractor Supply Company
Strategy carried through activation.
Translated IT hiring requirements into a tiered recruitment-marketing strategy and activation roadmap spanning talent-market intelligence, programmatic job distribution, SEM, display, LinkedIn, employer-brand content, SAP job-feed integration, ATS source tracking, pixel QA, creative approvals, and vendor cutover.
Market and media architecture
Connected talent-market intelligence to a three-tier plan across programmatic job distribution, SEM, display, LinkedIn, and employer-brand content.
Systems and source capture
Coordinated SAP job-feed integration, ATS source codes, and pixel QA so channel activation could be measured through the candidate journey.
Cutover and governance
Managed creative approvals, implementation dependencies, vendor cutover, validation, and ongoing ownership across client and specialist teams.
Investment context: $7,500–$24,988 per month represented scenario-planning options for decision-making—not actual managed spend. This prior agency work was completed at Shaker Recruitment Marketing; confidential source files are not published.
Case study 03 · ATS XML feed governance
The project was technical.
The project was technical.
The value was operational.
The immediate problem was inaccurate job sponsorship. The broader issue was a lack of reliable rules and ownership. Candice traced the failure, translated business intent into feed logic, and created a structure the internal and vendor teams could govern at scale.
Identify the failure
Audited sponsored-job output against approved hiring priorities and isolated vendor-built queries that were selecting ineligible requisitions.
Rebuild the logic
Wrote eligibility rules across job class, division, store number, and other feed attributes, then validated the outputs against live requisition data.
Establish control
Aligned client and vendor teams on validation, exception handling, and ongoing governance—improving distribution accuracy and preventing spend from drifting back to ineligible roles.
About
Technical fluency.
Technical fluency.
Client-level judgment.
Candice Thompson has spent 13+ years guiding complex recruitment marketing and employer brand programs for enterprise organizations. That work increasingly required client delivery and technical coordination across career sites, ATS/CRM systems, XML job feeds, analytics, media, creative, and third-party partners.
At Shaker Recruitment Marketing, she served as the primary client-facing strategy lead for Fortune 50/500 accounts, with $16.3M in annual recruitment-media investment under strategy and governance, and led seven direct reports plus matrixed teams. She translates business needs into project scope, technical requirements, delivery plans, and coordinated cross-functional workstreams.
Her role in technical delivery is to define the business case, establish requirements, clarify ownership, manage sequencing and dependencies, and lead work through validation and governance. Specialist teams execute configuration within their systems; Candice keeps the cross-system outcome intact.
Recognition
Promoted to Senior Client Consultant following a 4.0/4.0 year-end performance rating—“Sets a new standard”—with manager recognition after five months with the firm for enterprise client leadership, partnership expansion, RFP navigation, and knowledge sharing among senior leadership.
Reviewer feedback also identified her enterprise account leadership, internal knowledge sharing, and prior capacity-building experience as strengths to extend through broader team development and book-of-business growth.
Technical ecosystem
- Workday, Phenom, Paradox, iCIMS, Kenexa BrassRing, and SAP SuccessFactors
- XML job feeds, query logic, GA4, Google Tag Manager, Power BI, and Tableau
- Requirements documentation, delivery cadence, status reporting, and issue tracking
- ATS/CRM data flows, conversion tracking, UTM governance, and full-funnel attribution
Phone(470) 382-2356
LinkedInlinkedin.com/in/thompsoncandice
ScheduleBook a conversation
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Related portfolioTalent attraction marketing
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